Coming early 2025: Be Part of UnitedHealthcare's New Future

Changing for a sustainable future

Acquired in 2019 by UnitedHealthcare, and rebranded to align with their parent company, The Chesapeake Life Insurance Company (Chesapeake) is one of several companies under the UnitedHealthcare brand offering supplemental plans, serving the personal-coverage consumer market. Because Chesapeake serves similar customers and leverages many of the same resources, like the UnitedHealthcare networks, as does its sister company Golden Rule Insurance Company (Golden Rule), UnitedHealthcare has decided to simplify. With ever-evolving cybersecurity risks and significant investments needed to support different front-end administrative tech platforms, they will create a more sustainable future for customers and brokers by reducing the number of technology platforms and use of multiple insurance licenses to support similar products.

Coming early 2025, UnitedHealthcare will no longer market under the license of The Chesapeake Life Insurance Company. Instead, you are invited to consider Golden Rule Insurance Company’s portfolio of UnitedHealthcare-branded products, to meet the supplemental insurance needs of your clients.

These products are very similar and, in some cases, identical to the products found within the Chesapeake portfolio. The overall goal is to continue to serve you and your clients with market-leading products supported by secure, user-friendly platforms.

What you need to know now

Your Chesapeake book of business will not be affected by this change

• Your current customers will have their plans remain in place on the Chesapeake license. All current Chesapeake members will continue to be serviced
• There is no advantage or need to switch active Chesapeake customers to similar Golden Rule plans
• Chesapeake customers will continue to receive the same great customer service they have come to know and expect

You will be able to offer Chesapeake-underwritten products through Jan. 15, 2025

• Nearly all of Chesapeake’s current product portfolio will be available during the ACA Open Enrollment Period of Nov. 1, 2024 – Jan. 15, 2025
• You will be able to use your current quote and application platform to offer these products through Jan. 15, 2025.
• After Jan. 15, 2025, you will want to ensure you are appointed with Golden Rule Ins. Co. to continue offering health, supplemental, and life insurance products to help meet your customers’ needs

‍

What to expect later

Under the Golden Rule license, appointed brokers will have access to a strong, highly competitive product portfolio designed specifically to meet ever-evolving health coverage needs of consumers, supported by well-designed online tools and resources to set brokers up for success. Later this year, they will share more details about this transition. Here are some highlights of what to expect:

What will be familiar:

• Broad product portfolio with all the same product types previously found in the Chesapeake portfolio, plus more
• Online tools and resources, including quote and application
• Strong broker service support and product sales training

What will be new:

• You must be appointed with Golden Rule Insurance Company to offer these plans
• Once appointed, you’ll have access to Golden Rule’s eStore platform with access to quote, application and sales tools
• You’ll have access to multiple application submission pathways, including Security Question signature, for customer convenience

‍

‍

More about Golden Rule Ins. Co.

Acquired by UnitedHealthcare in 2003, Golden Rule has been providing health and supplemental insurance options for individuals and families for over 80 years. Golden Rule’s portfolio includes not only popular supplemental products like dental, vision, accident and critical illness plans, but also offers short term health insurance, and robust fixed indemnity products. Golden Rule has products in nearly all states, for both under and over age 65 markets, and is continually expanding its product offerings and state footprint.

Why is this important

It is UnitedHealthcare's goal to provide you with affordable, flexible supplemental options backed by a reputable brand that can help you design well-rounded coverage packages for your clients. By unifying their product portfolios, simplifying technology platforms, leveraging their collective knowledge, and building on combined experience, UnitedHealthcare will be in a better position to meet growing market demand.

‍

‍